One of the biggest dealers of Berkey water filters in the USA. These are people who are really involved in the matters and their store is not only the business but part of their life.One of the biggest dealers of Berkey water filters in the USA. These are people who are really involved in the matters and their store is not only the business but part of their life.
During the UX redesign of the store, it came out that many users had a problem to decide which water filter will be the best for them.
To solve this problem we’ve created in collaboration with the store owner – the specialist in this field, simple 3-step calculator.
Users answer three simple questions in natural language and right away they get two products which suit their needs best.
The whole store was analyzed by UX specialists with the use of dedicated tools like heat maps, session recordings, purchase funnel, UX specialist and heuristics audit, test with new users, questionnaire for returning customers and analysis of statistic data.
We’ve got to know Big Berkey Water Filters users – their needs, habits, fears and way of using bigberkeywaterfilters.com.
Making redesign on the base of facts allowed us to make meaningful changes and solve real problems of users visiting this store.
Even small thing matters. Here is an example:
PROBLEM: a user has to scroll up the whole page to compare filters on the category page using the table placed on the top of the page
SOLUTION: fixing the table with comparison as a top bar to be always there for the user
The effects: satisfied client and better user experience for users.
“With Szymon and his team, there are no cons. They possess strong technical expertise, are forward-thinking in regards to their industry knowledge, are reasonable priced, and turn around jobs quicker than most others ever will. As many website owners would know, sometimes you need things done quickly and correctly the first time. Every member of his team has met that requirement all the way from small 1-2 hour design coding tasks, up to large 200+ hour site re-designs.”