Did you know that 54, 5% of customers abandons a purchase because of technical problems, that 38,8% make purchase when there are multiple images of products or 25.6% buyers would abandon a purchase, if they were forced to register first?
You will find here not only listed features and tips for conversion improvement, but also research and statistics, which can show you that it works. We gathered it all to make your marketing decision easier & better. You can find here popular solution’s to achieve this goals:
- Give your customer the best user experience
- Make the best impression with your product presentation
- Help your customers find what they need
- Let your customers buy faster and easier
- Attract customer with easy to set promotion tools
- Interact with your customers – Be available when they need you
Run your store smooth – no bugs, errors, no delays and provide the best UX
According to Amazon: “Reducing time of page loading of 100ms = increase customer conversion rate by 1%.”Source: amazon.com
According to econsultancy research 23, 65% from 2000 respondents used sites which loads quickly and works well.
Also urgent notice, 54, 5% of customers abandons a purchase because of technical problems on your site.
source: Econsultancy / Toluna
RESPONSIVE WED DESIGN
Store Lovehoney’s owner posted a twitt, that they did increased conversion rate between 60-100% after 2 days of getting responsive design. This is just one of many examples. Which shows responsive truly works for conversion improvement on mobile devices.
DEDICATED MOBIL DESIGN
According to Search Agency, dedicated Mobil sites average loading time (2,90 s) is better than on responsive designs (8.42s) and only desktop sites(6,72). And as we emphasis already, being faster improves conversion. So it is the metter of choice. We can also do some tricks to optimize your site so that you have both responsive design and a speed loading time below 2 seconds.
source: marketingcharts.com, search agency Toluna
Make the best impression with your product presentation
360 degree rotating view, zoom, model present the product, product showed itself or on a model, in a scenery.
Picture is worth more than a thousand words.
Adding a photograph to a restaurant menu can increase sales of an item by as much as 30%.
According to e-consultancy research 38,8% make purchase when there are multiple images of products and 60,95% when there is a detailed product information.
Also 360-degree spin images convert 27% higher than standard photos. SprinklerWarehouse.com, says it boosted sales 34% year over year after adding spinning sequences with the help of a system from Ortery Technologies Inc. that helps it take photos and add the rotating images to SprinklerWarehouse.com. Pay attention to this area as it is a key to your customer attention.
Truly an e-commerce tip it is to show your products from many angles, detailed, with surroundings and specially being used. If your clients can’t touch your product, you should give them the feeling like they just did.
source: kissmetrics, e-consultancy & internetretailer.com
It is a way to show your product range to attract a customer with corss-sell or up-sell option.
Help your customers find what they need
PRODUCT FILTERS AND ACCURACY SEARCH ENGINE
Sometimes, users are not able to locate the product search or the product their search. If it takes too long they quit.
To check how often your clients use search, you can use. Google Analytics (Content > Site Search > Usage) to know whether or not they look for products through your search engine. That is a great tip form the Moz Blog.
CUSTOMIZED LAYERED NAVIGATION
pop-up charts adjusted to a specific customer needs
As layered navigation is situated on the popular spot on the left bar of your site, eye of a customer intuitively goes to it. You can also use pop-up size chart for a fashion store for instance and this way you can even faster help your customer.
If a customer would like to buy something later he adds it to his Wishlist. This is a popular solution for fashion industry and in stores with a range of multiple products.
OUT OF A SOCK/BACK IN STOCK
Let customers know that you out of the stock on product page but also check the feature where customers can get notified via email when a product is replenished. You can use this magento extension.
Let your customers buy faster & easier
USE OF GUEST ACCOUNT
Econsultancy / Toluna study found that 25.6% of online consumers would abandon a purchase if they were forced to register first.
source: Econsultancy / Toluna
ONE STEP-CHECKOUT/ STREAMLINED CHECKOUT.
Why people abandon basket form the checkout? Mostly for 36, 75% the process takes too long, about 26, 35% has difficulty in filling in forms. But there are ways to make it easier and faster. For instance this extension is on Magento.
Source: Econsultancy / Toluna
An important issue may be to add Security features like Verified be Visa or Mastercard, as the luck of it makes 23, 15% of potential customers to abandon your site, also 58, 4% from them concern’s about payment security. Show them that they passwords want be stolen that you have a secure checkout.
source: Econsultancy / Toluna
MOST POPULAR PAYMENT METHODS
What is most popular payment methods used in your business, in your country? You should also use them.
OPTION: BILL ME LATER FORM PAYPAL
According to PayPal, Bill Me Later can raise conversions by an average of 20%, and the feature is not only bringing in more orders – but is also raising the average order size. Source: Pay Pal
MOST POPULAR SHIPPING METHODS
What are most popular shipping methods used in your business, in your country? You should also use them.
FREE SHIPPING PROMOTION
Selling features should be maximized in the header. Shipping conditions and costs are a “very important reason” to abandon a cart. By research made for PayPal and com.Score 46% of online shoppers abandon their baskets when a shipping charge is too high? It goes higher in the study from e-consultancy. According to this 74, 5% leave their products because of too high cost of delivery. By Savvy panda Research, 44% of shopping cart abandonment is due to high shipping costs, free Shipping promotion is a huge catch. Source: Savvy Panda, e-consultancy, PayPal.
Attract customer with easy to set promotion tools
Depends form when and what you write but this works. It is used as a promotion pop-up, exit pop-up, coupon-pop-up or newsletter pop-up. It is a powerful tool which you can test with Analytics and A/B test to learn how to use it best.
- Newsletter pop up sign in window.
- Exit pop-up window
- Video pop-up
- Related Product or blog post pop-up
There are many ways to use this features, the best way is to check which one aims your goal best. Divide your group customers and attract them with different coupons. If oyu wan’y your regular client to buy more use Tier prices “2 for 1” for example. Use your promotion tools differently in different places and don’t just add a coupon, think your goals through. For instance:
“Research shows that 27% of people who abandoned their carts did so “to look for a coupon.” In order to mitigate this issue, make sure coupon code boxes appear only to shoppers who are likely to have the code.
Shoppers that don’t have a coupon code are more likely to convert when the coupon box is hidden than when an empty box is staring them in the face.”
- Promotion Labels
- Product comparison
- Relative products
Interact with your customer – Be available when they need you.
LIVE CHAT WITH CUSTOMER SERVICE, EASY TO FIND CONTACT INFO
More less about 33, 3 % of your customers abandon your site when there is luck of contact details. What a live chat does is to speak customers and you to react quickly whenever they feel confused while shopping.
source: E-consultancy / Toluna, Elto.com/blog/Social media integrations
How many and what kind of social media does your competitors use? Worth find out.
USE OF REWARD POINT SYSTEMS
You give your clients discounts for introducing to new potential customers.
USE OF REVIEWS & TESTIMONIALS
According to consultancy research 40,7% from 2000 respondents used sites recommended by a friend, college or family member. About 45,9% take a look at reviews form other shopper and make the purchase. “Testimonials on the right-hand side of your order form can increase conversions by up to 30%, and by up to 15% when placed directly beneath your opt-in box to add the visitor to your email list.”
source: multichannelmerchant.com, Econsultancy / Toluna.
Blog which is run regularly shows that you are real, that you now what you’re selling, that you’re an expert in your area. You can also get more feedback from your customers this way.
As we would like to help you out with this solutions we invite you to contact us. Just list the features you would be interested on having. We will take care of the rest. Also check our services in the area on conversion.