Because of the constantly growing usage of smartphones while searching the Internet, Google decided to enter a mobile-friendly update, which allows mobile users to find high-quality and relevant results where text is readable without tapping or zooming. What’s more, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
How can you improve your websites UX? If you are wondering just answer yourself few questions:
What is the purpose of the site? Why people should visit your site? What makes you special? Why the user should buy my products? What is the first thing a user should do on your site and what he has to do before leaving it? What should he pay attention to? Got that, ok so let’s improve your user experience and check if your site does what it should to fulfill its purpose.