Stores migration and development

Weber grills stores migration

The history of Weber grills began in Chicago in 1952, when George Stephen invented the kettle grill. Since then the brand has expanded to become one of the best-known grill brands globally. It sells grills to over 65 countries around the world.

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our challenge

Due to their rapid expansion, the Weber brand needed to upgrade their eCommerce platform. We set about migrating all their content to a new shop based on Salesforce Commerce Cloud. This was an exciting challenge, bearing in mind Weber have a running online sale in over 60 countries.

 

The migration was also a great time to experiment with the content look and choose the best performing design based on A/B testing.

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Solution

01
Step
Collect the required information about the business and the method of migration.
02
Step
Carefully plan the migration of the entire store for the various different countries of sale and start the process.
03
Step
Create A / B tests to gain valuable information and increase conversions.
Solution First ImageSolution Second Image

Our responsibility was to migrate the content from 12 existing shops to the new Salesforce Commerce Cloud shop and adjust the content to the new design. This was not an easy task as the deadline was short and the amount of content was significant. We migrated pages in multiple languages, including Norwegian, Dutch, German, Italian, French and others.

Once the migration of the content was completed and the migrated shops were up and running, we started the second phase of the project: A/B testing content pages.

 

All tests were conducted with the use of optimizely.com and dynamicyield.com tools. We completed all major tests within a few months and we set the better performing versions of the content as the default ones.

Outcome / benefits

As a result of the project, Weber was able to migrate to the new eCommerce system based on Salesforce Commerce Cloud in a relatively short time, and conduct A/B testing to improve customer satisfaction and increase conversion.

migrated pages50+
25conducted A/B tests
languages to migration5+
Person

I appreciated that the Panda Group team was down to earth, worked one-on-one with us, and offered easy communication. Their project management was above average and it was easy to communicate as they did not hesitate to show the progress of the work.

Head of digital, Mikael Palmstedt

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