Magento MultiStore Implementation
MultiStore Implementation
Petite Amélie is, above all, the story of a passionate mother who has been designing and manufacturing unique accessories for babies’ and children’s rooms since 2010. Since the success of their first cradle, the company has gradually expanded into one of the fastest-growing European brands for children’s furniture, accessories, and toys.
Today, Petite Amélie operates 6 different online stores in Europe as well as three physical concept stores located near Paris, Amsterdam, and Düsseldorf. Petite Amélie, is a swiftly growing brand.
our challenge
Our cooperation began in 2015 when Petite Amélie started their rapid growth and expansion from the Netherlands to other European countries. The company’s key products are children’s furniture, including beds, mattresses, wardrobes, chairs and tables. The common factor connecting these products is big size and weight, and thus they need more than one warehouse to deliver quickly to all their clients.
The main challenges were:
- Integrating 3 physical warehouses from different countries with Magento.
- Introducing a Point of Sale system, which is integrated with the warehouses and the online shop, to the local concept stores.
- Allowing customers to choose the parcel delivery date and select premium options like evening delivery or home delivery.
- Redesigning the online shop with migration to a new dedicated server and Varnish implementation.
Solution
The process for each of the key challenges was as follows:
From the business and implementation perspectives, there was a tight connection between the warehouse project, the local concept stores, and the organization of advanced delivery methods. In developing our solutions, we always kept in mind the expected further expansion of the business in the future.
Having in mind the budget and timescale for marketing this project, we used 2 third-party modules that had the base functionality of the multiwarehouse and POS system. This allowed us to shorten the implementation time. We focused on extending the modules to meet the business requirements of integrating 2 warehouses and 2 local concept shops.
“Improving your load time by 0.1s can boost conversion rates by 8%.”
Google / Deloitte
Milliseconds Make Millions
It is clear that nowadays, customers expect a smooth and quick shopping experience. Nobody wants to see the spinner and wait several seconds for the page to load. To provide a seamless experience for Petite Amélie’s customers, we decided to use a dedicated server combined with a Varnish cache. As a result, we decreased the average loading time by 36%.
Integrations
Outcome / benefits
The integration of 2 warehouses and 2 concept stores, and the opening of online shops in 4 more countries has allowed Petite Amélie to in the past 5 years of cooperation.
The migration of the shop to a dedicated server with 24/7 monitoring decreased the shop load time by 36% and boosted the conversion rate.