Hyvä Themes Magento frontend redesign
Bonmario is a top-tier player in the stainless steel industry game, providing customers with the best quality products to help them create their dream homes. With a comprehensive B2C and B2B business model at hand, they offer products for all types of projects – from small renovations to major overhauls!
With outstanding retail, wholesale, and B2B services across the region, they deliver excellent quality to make your house shine!
Bonmario has been an industry leader for three decades, with a renowned selection of products and services to match the needs of each individual client. Their commitment to excellence makes them an ideal partner for investors or business partners seeking reliable solutions and ongoing support.
Hyvä Themes Magento frontend redesign
With the aim of distinguishing themselves in a new market, they set out to revolutionize their B2C presence. To gain an edge over competitors and meet client demands, they sought to enhance their experience with improved UX design.
We began our journey to achieve that with a careful UX audit, allowing us to identify the fundamentals for inspiring new design. Nailing down the right technology to support an eCommerce business and fit into its existing infrastructure was a daunting task, but necessary in order to meet desired objectives. This involved careful consideration of various factors, such as ERP systems.
Solution
It was beneficial to start with UX Audit, where we identified the following issues:
The first issue was that users were confused with too many details on site and could not focus on the information crucial for the purchasing process. The site navigation was also distracting
The main goal was to arrange the layout design in the proper, not confusing way for the users and enhance the navigation to make it more intuitive and natural. We usually suggest simplicity and a minimalistic layout, which is a frame to expose products and services instead of imposing itself and blurring the image.
We focused not only on the main page but also on category, product pages as well as cart pages. We introduced pictograms and arranged the information in an order allowing for a quick overview of the offer and enabled in-depth research when necessary. Many products are complex and require the appropriate presentation of various details.
The second issue was to smooth the checkout process. The checkout layout is accordion-type. Completing the initial information unlocks a new set of steps. The page is getting longer and longer, but the client has the possibility to scroll through the checkout information at every stage. What is more, the cart summary is still present on the right side accompanying the user down the form.
The next step was to design a new front end. We decided to use Hyvä Themes, a great Magento frontend, to profit from its outstanding performance and a short time to market.
Hyvä Themes is a game-changing PHP technology that simplifies and streamlines Magento frontend development. Compared to Luma, the default theme for Magento, Hyvä eliminates unnecessary libraries which boosts desktop performance up to 90 – making the site faster than ever with an improved User Experience!
Our research and Hyvä solutions implementation proved to be hugely successful in improving user experience – events on page increased by over 300% within the first period after the deployment. We are thrilled at such a positive outcome!
If you want to learn more about Hyvä please read the articles:
Hyvä Themes – a new Magento e-commerce frontend software
Hyvä Themes Makes Magento Friendly for SME E-Commerce
