The time of the holiday season is almost here. Halloween, Cyber Monday, Black Friday and Christmas. These are the most commercial upcoming events you need to take into consideration in your nearest marketing plan. Why? Because if you’re not ready for those holidays, your clients may not be ready for your online business. Are you stressed? Don’t worry, there is a couple things you need to remember about to sleep well in the months ahead.

You are following the markets, sifting through to get the right ideas, you spend time and money to make sure your website is at the forefront of your industry ,only to be let down with some poor planning and implementation. Websites don’t just happen, anyone involved in the process knows too well the hours and sometimes frustration spent on bringing them to market. And one small oversight can bring it crashing down.

As an online salesman you probably wondering what’s doing your competition to be better than you. You’re asking yourself a question: How do they sell more than me, having more purchases and making more money?

When we think about conversion we usually focus on persuading users to buy more products or, at least, to subscribe. Getting that sales click is always the main goal. But what happens next? Well, usually a thank you page appears and the customer is free to go. Yep, order success. Now we just let him checkout, and take the rest of his money with him. Sounds like a missed chance?

Checkout is one of the two most important steps during an online shopping. That is why it is important to do everything to avoid the abandonment. How? We have 10 tips to improve Magento checkout.

Because of the constantly growing usage of smartphones while searching the Internet, Google decided to enter a mobile-friendly update, which allows mobile users to find high-quality and relevant results where text is readable without tapping or zooming. What’s more, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

There is a saying that “customer is king”. In the time of growing prosperity and supply, sellers give more and […]

Over the past few years eCommerce was growing in strength, providing new solutions and opportunities, for both, buyers and sellers. 2015 without no doubt, is the year of consumers. They want more and they’re getting it!

Digital codes and coupons are a constantly growing trend in eCommerce world. There is no doubt, they should be a part of an eCommerce website strategy of every online store, that wants to reach a growing and affluent audience. What are they?

You have never heard of it or you use it on your daily basis? Either way, this app is taking over both, social and business worlds.

For those who have never used WhatsApp, which is quite odd (there is 800 million people who use it on a monthly basis!), it is a phone based application that instantly delivers a messages, as long as the phone is on and connected to the Internet (all you need is a phone number).

Everyone who runs online store wants to meet at least three consumer’s requirements. First of all, every salesman wants to provide excellent shopping experience. Second of all, ensures reliable on-time shipping. And third of all, guarantees exquisite customer service. Some of them are able to achieve it, but how to prove it? There is the answer! Free Google Trusted Stores program.

If you have a B2B business and you would like to make it easier to contact with your clients you can take many advantages from Magento. As it is a multistore you can have both a BTC store and a version for your wholesale partners along with other profits you can check in this article.

Mark Lavelle, from eBay announce that the Magento Go is shutting down. The option to open new account is closed and the service support will be open since February the first 2015.