In an earlier article, we talked about theoretical issues related to the Hotjar tool, such as heat maps, recordings and the process of passing forms. You can see the article if you click on this link. In this article, we will focus on the practical part, i.e. how to properly prepare the ground for tracking in the online store.
The first thing you need to do is to install tracking codes on your site.
After properly creating a website account in Hotjar, it will show you the field with the required tracking code, which should be pasted in the <head> section of our store code:
After the appropriate paste, you can go to the Verify installation field.
Suggestion: Sometimes Hotjar needs a few minutes after pasting the code onto our site to catch it. In this case, even if we paste the hotjar code correctly in the <head> section, it will be necessary to wait a few minutes before verifying the domain.
After proper installation of the remarketing code, we can go to the most important issue: creating thermal maps, recordings and the visualization of the path of the steps in the form.
1. Thermal maps
When creating a heat map for online stores, it is necessary to select the appropriate pages. In the free version Hotjar allows you to create 3 heat maps. In the case of e-commerce, I recommend creating a heat map for the most important websites from the business point of view:
- Cart / Product Page
Let’s start with creating a heatmap for the home page. We give the heatmap a name.
We give the heatmap a size (the free version allows you to measure 1000 views). The heatmap size is the number of made and saved entries on the store’s homepage. Not every input can be monitored.
Page targeting allows you to choose one of the options for creating heat maps. The targeting option used in Panda Group is page view, which works well for online stores. For the main page, the address looks like this:
Review & Save lets you save the set heatmap and start creating a heat map for a given page.
User recordings are another important point in assessing customer behavior in our online store. You could even suggest a statement that the most important one.
Let’s start creating new recordings:
The basic version of Hotjar allows you to create 100 recordings. In the case of a small shop or testing the tool, this quantity is optimal, because even several recordings will allow us to learn about the customers’ behaviour for a given store. The maximum number of recordings is 300, but you can delete old, obsolete recordings. 🙂