Are you wondering how to make your Magento e-commerce store stand out from the competition? Personalization is the key. By […]

test:fest – testing conference with Accessibility workshop At the Wrocław test:fest on 11th March 2023, Marysia Pajchrowska, QA Specialist from […]

Last week we had yet another chance to participate in III Accessibility Day at Snowdog. This time it was focused […]

According to recent abandoned cart research (1), the average cart abandonment rate is around 69,99%. That means that out of every 100 potential […]

Last week we participated in the Poznań Accessibility Meet-up. It was the second event in this edition. We had the […]

Virtual Reality (VR) and Augmented Reality (AR) are two of the most popular technologies being talked about today. Many people […]

Every website has a navigation system and it is an integral part of any online store. The breadcrumbs are the […]

How can you improve your website UX? If you are wondering just answer yourself few questions: What is the purpose […]

You may have your eCommerce vision based on so far experience you have in website design as an eCommerce owner […]

Customer’s needs on data-based e-commerce overview Nowadays the customer is the most important factor when it comes to e-commerce because they […]

In the previous article about Hotjar, we talked about theoretical issues related to the Hotjar tool, such as heat maps, […]

Last week people from our company were helping and holding two events in Poznan Poland – Tipi UX and Magento […]

Checkout is one of the two most important steps during an online shopping. That is why it is important to do everything to avoid the abandonment. How? We have 10 tips to improve Magento checkout.

If you’re an online shop owner, you probably have a problem with recurrent abandoned shopping carts. Don’t you? You’re wondering why people add your products to the shopping carts, but instead making a purchase, they’re abandoning it just before they check out?

Because of the constantly growing usage of smartphones while searching the Internet, Google decided to enter a mobile-friendly update, which allows mobile users to find high-quality and relevant results where text is readable without tapping or zooming. What’s more, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Did you know that 54, 5% of customers abandons a purchase because of technical problems, that 38,8% make purchase when there are multiple images of products or 25.6% buyers would abandon a purchase, if they were forced to register first?

“Subconsciously, you don’t like to wait,” said Arvind Jain, a Google engineer specialized in speed. The research from Akamai laboratory […]

Being responsible is crucial in every business, but what does being responsive means for those entrepreneurs with online based business? […]