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Amazon Marketplace Integration with Magento: How to sell on Amazon and why it’s important

Amazon Marketplace Integration with Magento: How to sell on Amazon and why it’s important

Many merchants and entrepreneurs are turning to Amazon as a way to sell their products. One of the reasons why is that it has an impressive conversion rate, which means you’re more likely to make sales on Amazon than anywhere else. But how do we go about selling our Magento-based products on Amazon?

In the following blog post, we’ll tell you everything you need to know about integrating your Magento store with Amazon Marketplace so that you can start generating revenue from both platforms!

What is Amazon?

Amazon is an eCommerce giant that was founded in 1994 by Jeff Bezos. It’s now the world’s largest online retailer, with more than 250 million active customers and over 12 million products for sale on its platform! Amazon operates in 20 marketplaces of different countries, including the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, France, Spain, Japan, Singapore, Turkey, Brazil, Australia, India, Saudi Arabia, Poland, the Netherlands, Sweden and China. 

Magento is an open-source eCommerce platform that can help you build a professional online store. It was built with the aim of being both flexible and scalable, so it’s perfect for all kinds and sizes of merchants. Magento offers many features out-of-the-box, including customizable themes, Google analytics integration, product reviews and rating functionality, and much more.

Why Should You Use Magento store?

If you want to build an online store that’s both easy-to-use and highly functional, then Magento is for you! This platform offers merchants the ability to design their own fully customized stores while still enjoying all of the benefits that come with using an established eCommerce solution like Magento.

With more than 240,000 merchants already using Magento to power their online stores, it’s one of the most popular eCommerce platforms on the market today! And with its open-source nature, you can expect that this number will only increase as more people discover how easy it is to build a professional-looking store and get profits.

What is Amazon Marketplace?

Amazon has a number of different marketplaces that you can use to sell your products on their platform. These include Amazon US, Canada, UK, Europe, Japan, Mexico Marketplace. The largest marketplace with more than 250 million active users who spend an average of $52.33 per order in 2021 slightly lower than in 2019 which was $58.77! They also have the highest number of sellers, with over 9,7 active stores selling their products on Amazon.

Amazon Canada Marketplace

Amazon Canada has more than 12 million customers who spend an average of $80 per order! It’s also a place for around 30,000 merchants offering a selection of goods for sale.

Amazon UK Marketplace

Amazon UK is the second-largest online marketplace in Europe and fourth-largest in the world. It has over 16 million active customers who spend an average of £60 per order! There are currently around 60,000 sellers on Amazon UK Marketplace.

Amazon Europe Marketplace

Amazon EU is a marketplace that covers a number of different European countries, including France, Germany, Italy, Spain and the Netherlands. In 2021 also Poland was included as a significant European market.

Amazon Japan Marketplace

Amazon Japan is the largest marketplace in Asia with more than 50 million customers. They have also opened up their Amazon Prime service to Japanese customers for free trials so that they can offer them even faster deliveries. 

Amazon Mexico Marketplace

Amazon Mexico is the fastest-growing marketplace in Latin America with a traffic of 68 million monthly visitors! Amazon Mexico Marketplace was started in 2013. They also recently expanded their operations to Brazil with a target of 200 million potential online shoppers within the next few years. 

Why sell on Amazon?

As we mentioned earlier, one of the reasons why so many merchants and entrepreneurs are turning to Amazon is because it has a very impressive conversion rate and facilitate online retail. In fact, studies have shown that Amazon’s conversion rate is almost three times that of other eCommerce platforms, especially in the US!

Amazon sales channel

But that’s not the only reason why you may consider selling on Amazon! Amazon is also known for its customer service and world-class fulfilment network called Fulfilment by Amazon (FBA).

In fact, it’s been ranked as the one most reputable company by the Fortune.com list in 2021! So you can be sure that your customers will have a positive experience when they buy your products on Amazon.

Amazon bulk management system

How to Sell on Amazon? In fact, there are two options you should consider in the Amazon business model.

  1. Amazon Seller Central (Third Party Sellers)
  2. Amazon Vendor Central (First Party Sellers)

1. Amazon Seller Central account

The first option is to use Amazon’s Seller Central account. This is the most popular option among merchants and it allows you to sell your products on Amazon.com, as well as a number of other international marketplaces!

You’ll need to create an account on Amazon Seller Central and register your business information and you become a third party seller. You will keep your business under control by crossing borders and reaching new markets.

Once you’re registered and created an Amazon seller account, you’ll be able to prepare product listings and manage your orders and inventory yourself. You’ll also need to set up shipping profiles and determine your shipping rates. You can profit from the service Fulfilment by Amazon.

Fulfilment by Amazon (FBA)

This program allows you to ship your products directly to Amazon’s warehouses and they will take care of the rest! Amazon will handle the packaging, shipping and customer service for your products.

Amazon Prime

Amazon Prime is a membership program that offers free shipping and access to Amazon Instant Video streaming service. In fact, it’s one of the biggest reasons why people shop on Amazon! Some merchants have even reported significant increases in their sales after signing up for this membership programme.

Amazon Product Opportunity Explorer

Amazon introduces new tools and services to improve the marketplace all the time. One of the newest services is Amazon Product Opportunity Explorer, which is an Amazon online tool that provides detailed insights into what customers are searching for and clicking on as well as their sales history. It has been tested recently in beta mode. The company has announced it will expand it to all sellers by 2022.

2. Amazon Vendor Central account

The second option besides the Amazon Seller Central account is to use Amazon’s Vendor Central account. This is an invitation-only program and it’s for merchants who want to sell their products directly to Amazon as wholesalers.

As a first-party seller, you’ll have access to all of Amazon’s marketplaces and you will be able to take advantage of Amazon Prime as well!

You’ll have to be patient and let the market dictate your price. You can’t control it all with marketing or customer service – you depend on Amazon’s orders of your products, which may cause losing control and subjection to Amazon.

What e-commerce platform business model to choose?

Vendor Central and Seller Central have pros and cons. You need to consider them according to your business plans and needs. It is possible to operate in multiple Amazon accounts Vendor Central and Seller Central.

A hybrid option is advised in case Amazon orders are lowering you may still sell by Seller Central channel. It allows you to act more independently.

The fact is no matter what you decide Magento integration with Amazon marketplace will make it easy from a technical point of view as Magento has an open-source nature and allows you to scale your business whenever you want.

Magento Amazon integration for market enlarging

Amazon Marketplace integration with Magento stores is a great way to expand your business and reach more customers. Amazon is the world’s largest online retailer, with millions of active users.

By integrating your Magento store with Amazon, you can tap into this massive market and start selling your products to a whole new audience.

Magento Amazon integration to the Seller Central Account

Once you have access to the accounts, it’s easy to integrate them with Magento and start selling your products on Amazon! All you need is a few simple steps:

  1. Log in to your account at developer.amazonservices.com
  2. Go to the ‘Service’ tab and click on ‘Marketplace Web Services’ Click on ‘Get Started’ and follow the instructions.
  3. After you have registered for Marketplace Web Services, you will need to create a product feed. This is a file that contains all of the information about your products, such as titles, descriptions, images and prices. You can create this file using Magento’s built-in Amazon feed generator or one of the many third-party tools that are available.
  4. Once your product feed is created, you will need to submit it to Amazon. They will then review it and add it to their marketplace.
  5. The final step is to set up your shipping and payment information in Amazon Seller Central. This is where you will tell Amazon how you want to ship your products and how you want customers to pay for them. You can also set up automatic shipping and payment notifications so that you’re always updated on the status of your orders.

Amazon and Magento integration features

You can make your online business more successful by integrating Magento 2 with the Amazon sales channel with real-time data synchronisation. The results are outstanding and will help you reach new markets, as well!

Here are some reasons why it’s worth implementing Magento Amazon integration:

Multi-Account Support

Magento multi-account dashboard is easy to operate and allows you to have a single panel for all your Amazon accounts, so managing them is going to be easier than ever. With the integration of these two platforms, it will take no additional effort on behalf of yourself or anyone else who may need access!

You can manage your inventory, create customer profiles to track their behaviour on the site. You’ll also be able to see Amazon orders from within Magento!

Bulk Product Upload

Magento 2 extension is going to make your life easier by uploading all products simultaneously. You won’t have any need for individual listings on Amazon once everything has been uploaded from the same panel in minutes!

The listing engine not only synchronises all products between Amazon and Magento but also maximize their exposure on different Amazon geo-domains like UE, UK or Canada. Thanks to optimization and keywords update your offer will be visible to the search engine. Remember a bunch of customers start a product search on Amazon.

Product category mapping

What’s more frustrating than navigating an online retailer with no categories? Mapping your Magento 2 store to match those of Amazon is easy and automatic! It ensures that customers can easily find what they need, as well as gives you one-click access for any changes or additions.

Mapping many categories of your Magento 2 store to a single Amazon category is easy with the integration.

A flexible mapping system will automatically assign products where they belong so you have no worries about matching up prices or SKUs on both sites together anymore.”

Order management and automation

The orders from the Amazon marketplace are automatically visible in Magento 2 dashboard. They appear in real-time and all data are synchronized so you can track the order fulfilment from the Magento admin panel. The Magento merchant is notified about the new order appearance as soon as it arrives. 

Shipment tracking

The integration of Magento 2 and Amazon allows for a much more seamless experience when it comes to tracking packages. Instead of having data saved in different places, all your shipment information is available through one interface within the Magento 2 admin panel.

You can still effectively use Fulfillment by Amazon (FBA). The FBA service is a great way to improve your online sales. It allows you the option of shipping products directly from Amazon, which means that they will be shipped with all sorts of benefits – including quick delivery!

The ease by which you can access all the info makes sure there are no problems later down the road!

Synchronized Inventories and Profile Based Pricing

With regular intervals based inventory synchronization, you can ensure your products are listed and priced appropriately on both Magento 2 stores as well Amazon.

Low Stock Notifications

Whenever there is a decrease in stock below the minimum threshold you are notified so that you can stock up again. With Amazon Magento integration never lets us go out-of-stock!

Rejected Products Notification

If any product containing some invalid details is rejected, then its information will be fetched from the automatically synchronized requests along with an error caused by this rejection.

Personal Data Security

Personal Identifiable Information (PII) compliance assure that data like names, addresses, phone numbers and email addresses be secure and protected according to the Amazon Data Protection Policy.

Magento Extension for Amazon Integration

To profit from the above-mentioned features we recommend implementing one of the most popular and reliable Magento 2 Extention for Amazon Integration CedCommerce, which is easy to find on Magento Marketplace. 

The richness of functionality will meet the requirements of every store: products upload with attributes mapping, category mapping, full inventory synchronization etc.

If you need more specific information for the users please check on the User Guide.

Source: https://marketplace.magento.com/ced-amazon-integration.html

An alternative could be the M2E extension, which has similar functionalities. It supports eBay and Walmart as well. More information please get from the User Guide.

Source: https://marketplace.magento.com/m2e-ebay-amazon-magento2.html

If you need help in Magento 2 extension implementation please feel free to ask for our Magento Experts help. Let’s talk!

Magento Amazon integration Conclusion

As we can see, there are many reasons why selling on Amazon is a good idea for merchants and entrepreneurs! When your business is about to make this decision we can help with technical support to integrate both platforms in the most efficient way.

So if you’re looking for a way to increase your sales and reach more customers, selling on Amazon may be the right solution for you. Contact us today to learn more!

Rely on Magento Experts

The Panda Group has almost 10 years of experience developing and managing Magento sites. We are certified experts experienced in tailored made Magento projects.

We’ve developed a wide range of e-commerce projects for clients across the globe (USA, Germany, The Netherlands, UK etc.), including both small businesses and large enterprises with millions in sales annually.

Panda Group services

We are strong in Magento Development and Magento PWA. We can help in migrating from Magento 1 to Magento 2 or switching from other CMS to Magento 2. We are helpful in Magento optimisation, Magento UX (User Experience) audit.

Our technical expertise can help you build your own website or manage your existing one so that it scales to meet any requirements to achieve success online.

If you are looking for an effective partner to take care of all aspects of building out your digital marketing strategy, don’t hesitate to contact us today!

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