On the 22nd of September we hosted in our office Kamil Rybicki, the CEO of e-shop “Świat Doznań”, who came by to give us a short lecture. But the subject of his speech wasn’t nearly as frisky as the products in his store – it was the very basics of SEO.
The time of the holiday season is almost here. Halloween, Cyber Monday, Black Friday and Christmas. These are the most commercial upcoming events you need to take into consideration in your nearest marketing plan. Why? Because if you’re not ready for those holidays, your clients may not be ready for your online business. Are you stressed? Don’t worry, there is a couple things you need to remember about to sleep well in the months ahead.
You are following the markets, sifting through to get the right ideas, you spend time and money to make sure your website is at the forefront of your industry ,only to be let down with some poor planning and implementation. Websites don’t just happen, anyone involved in the process knows too well the hours and sometimes frustration spent on bringing them to market. And one small oversight can bring it crashing down.
What is often driving sales? The discounts. All products labeled ”-20%”, ”10$off”, ”15$each” that’s what people love. And how can this function in e-commerce? Would you like to show your customers how much a product is discounted? Is it fixed or percentage? Or maybe just discounted to some amount like 10$?
As an online salesman you probably wondering what’s doing your competition to be better than you. You’re asking yourself a question: How do they sell more than me, having more purchases and making more money?
When we think about conversion we usually focus on persuading users to buy more products or, at least, to subscribe. Getting that sales click is always the main goal. But what happens next? Well, usually a thank you page appears and the customer is free to go. Yep, order success. Now we just let him checkout, and take the rest of his money with him. Sounds like a missed chance?
Checkout is one of the two most important steps during an online shopping. That is why it is important to do everything to avoid the abandonment. How? We have 10 tips to improve Magento checkout.